Marketing and Sales

It's hard to grow a business without some sort of marketing plan. What does that look like for businesses that are starting from home-grown hobbies, don't have much of a budget or are being managed by employees who don't have any background or education in this area? Start with networking.

Networking uses opportunities in the moment to share what you do, educate others about what's important to know about your business and sell people on the concept or product you're promoting.

How does one get started with using network resources as the primary way to increase opportunities to sell?

• Begin with your core supporters

• Try Social Media

• Work with other businesses in the same industry on a collaborative project

• Attend industry events and exchange information

• Participate in or volunteer for community event for recognition

The biggest part of marketing is selling your ideas, being intentional about how you show up and being bold about sharing what's great about what you do.

So, make connections, share content, collaborate with others and show how much your business can have an impact on others.